NCIP
For ENGL 111:Writing for Social Change (UX with the Innocence Project), my team and I were tasked with developing a social media strategy for the NCIP social media accounts.
Task:
I was tasked with improving the picture quality for the NCIP’s social media accounts. The NCIP specifically wanted to focus on getting pictures of their employees and their clients.
Inspiration
To begin, I googled pictures of people in the workplace to create an inspiration board. Inspiration boards help me envision what the product I create should look like.
A/B Testing
After taking pictures, I needed feedback on the edits I made. I used A/B testing to get more feedback on pictures in color and photos in black and white.
Design
Based of the feedback I got, I decided to use the pictures I took in color. Using sources such as Canva and Moqups, I made some potential designs for the NCIP to post.